AAA South Jersey Selects
Beringer Associates to implement Microsoft Dynamics CRM
Related Information:
Microsoft Dynamics CRM, CRM Implementation
Methodology
AAA South Jersey, an affiliate of AAA
offers automotive, travel, financial and insurance services
to drivers throughout southern New Jersey. They needed a CRM
platform that could be cost effectively tailored to their unique
needs.
"We manage a significant amount of data across several lines of
business, the challenge is that this data is fragmented across
different databases making it difficult to get a complete picture of
our members. We need a solution that allows us to centralize our
data in one place to be able to operate more efficiently and provide
better service to our members. We also need a solution that will
improve our ability to cross promote our different products and
services
better demonstrating the overall value in AAA membership."
Joan Sickler, Managing Director - Projects.
The Choice was Clear
"We evaluated several solutions but selected Microsoft CRM
because it offered the most value for our investment. Microsoft CRM
is highly configurable to meet our needs and is built on an open
platform reducing our total cost of ownership long term. It also
plugs into the systems we already use today such as Microsoft office
and Outlook reducing the learning curve for our users and decreasing
the time to value."
Why Beringer Associates
"Beringer took the time
upfront to fully understand our business and our needs. They began
with a tailored demonstration that let us see how CRM would fit into
our environment and solve the challenges we were experiencing. They
also performed a very thorough needs analysis and project planning
engagement enabling us to collectively develop a detailed scope of
work that will assure the solution is delivered on time, within
budget and that it meets our needs. Beringer has the experience and
resources to help us assure a successful implementation."
Expected business benefits
"The MRM (Member Relationship Management) solution will
allow us to bring together information that was previously stored in
separate databases making our staff more productive and enabling our
team to provide better service to our members. It will also allow us
to capitalize on cross promoting our products and services to both
members and prospective members. The Microsoft CRM solution will
give us much better analysis capabilities using powerful reporting
and graphical dash boarding tools. We also see significant value in
deploying workflow that will allow us to ensure best practices are
followed in every member interaction."
"We are very excited to partner with AAA South Jersey to implement
Microsoft Dynamics CRM. Microsoft CRM gives us a solid platform to
build a solution that addresses AAA's member relationship management
goals." David J. Buggy, Vice
President/Partner, Beringer Associates, Inc.
For more information on AAA South Jersey visit their
web site
or call 1-888-577-9222
For more information on Beringer Associates visit
www.beringer.net or call
800-796-4854
|
|