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Why does my organization need Key Performance Indicators (KPI’s)?

Why does my organization need Key Performance Indicators (KPI’s)?

Key Performance Indicators (KPIs) provide your organization actionable metrics in easily accessible, customizable formats so they can be used to increase the effectiveness and efficiency of your operations. What differentiates KPIs from other metrics is they can be generated from all business data to determine key leading and lagging indicators, which ultimately reflect the strategic performance of the organization.

ClickDimensions Product Tour Webinar

ClickDimensions Product Tour Webinar

Attend this informative session for a full product tour demonstrating how ClickDimensions will improve your company's outreach and extend your customer base through the use of their Automated Email Marketing software.
Product Details
ClickDimensions built-in email marketing capability provides an intuitive experience that allows users to create and send bulk HTML emails with all send, open, click and bounce data reported at the mailing (aggregate) as well as individual recipient level.

Webinar Exclusive – Microsoft Dynamics CRM for Wholesale Distribution Session 1


Microsoft Dynamics CRM for Wholesale Distribution Webinar Series – Session 1

Watch Session 1 of this exclusive webinar with Barry Trailer, Managing Partner of CSO Insights. CSO Insights is a recognized, independent research firm that has been regularly featured in the Harvard Business Review, Business Week, Entrepreneur Magazine, the Wall Street Journal, Selling Power Magazine, Inc., CRM Magazine, etc. He will be sharing insights from their 2012 Sales Performance Optimization survey.

Part 1: Business Challenges Unique to Distribution Companies

Increasingly in today’s marketplace, how you sell is more important than what you sell. This is especially true for distributors who often are offering the exact same products. Are you viewed by your customers as a vendor, a preferred supplier, or a trusted partner? How effectively do your reps differentiate your firm’s offerings from your competitors? Are you maximizing your reps’ selling time or are they, as one distribution sales exec said, “selling by wandering around?”

Attend this first segment to learn:


  • Difference between front-office and back-office investments;
  • Unrealized value of data locked up and inaccessible to your sales and customer support reps;
  • Why relying on your sales reps to generate leads is expensive, inefficient and the hard road.

Register For Part Two Here – August 2nd, 2012 – 1pm EST – 2:30pm EST.


Webinar Press Release: How CRM Enabled Distribution & Supply Chain Companies are Outperforming the Competition


Beringer is proud to announce a press release of our upcoming webinar series titled: “Research Suggests that Customer Relationship Management (CRM) Enabled Distribution & Supply Chain Companies are Outperforming the Competition”

View the press release here on PRWeb:

Webinar Registration Page:


CRM: Are Your Salespeople Wandering Around for Business?

CRM: Are Your Salespeople Wandering Around for Business?

Beringer-CRMGone are the days of showing up at your best client’s office every other week with a box of doughnuts and expecting to leave with an order. To be successful today, you must show value and help the customer achieve their goals. A properly implemented Customer Relationship Management (CRM) system can pave the way to success in today’s selling climate.

Implementing a CRM program enables you and your sales team to organize customer data that will keep your efforts fluid and fast. CRM is as mobile as a click on an icon. This flexibility allows users to immediately enter customer updates while moving from appointment to appointment! It also assists in monitoring sales efforts and tracks competitive win/loss information.

Another great feature of CRM is its ability to integrate tools like Google Analytics. This level of valuable, statistical information can be used to assist with strategic e-marketing campaigns and monitoring costs to effectively measure success and ROI.

Is CRM right for you? Implementing a CRM program in your organization will help you take the guess work out of your sales process and keep your sales team moving forward efficiently and effectively. To learn more about how CRM is helping Industrial Suppliers, attend the CRM session at this year’s Executive Development Retreat.    Find details here.

Editor’s Note: Contributions for this article were made by David Buggy, Vice President and Partner at Beringer Associates, Inc. and Ashley Kurtzman, Sales and Marketing Coordinator, Tour de Force CRM, Inc.

Lightning, Thunder, Power Outages…Oh My!

Lightning, Thunder, Power Outages…Oh My!

thunder2Summer storms always remind me that this is a good time to reflect on whether your home or office has effective power protection in place – against surges, sags , blinks and outages.

In a home environment, all of your important electronics should be connected through a surge protector (not a power tap!). In addition, phone lines, cable TV, and wired internet connections should also go through a surge protector. This is to protect the rest of your downstream devices from a possible surge over these lines. For the most important devices – computers, network hardware, security systems, backup drives, game consoles or other devices that could be damaged by power fluctuations, I recommend protecting them with a small uninterruptible power supply (UPS). This allows you an opportunity to gracefully power down devices instead of allowing the power outage to do it for you. (if you are at home)

In a business environment, UPS protection is even more critical, and complex. Battery backup is essential for critical devices like servers, NAS devices, tape drives, switches, routers, firewalls — all mission critical equipment should be connected to a backup battery, NOT just a surge protector. Devices that need to run 24×7 can experience data corruption if the power is cut off unexpectedly. Having a UPS to protect the devices is critical in preventing outages from short term power loss (15 min or less), blinks, or brownouts where the power level may not be sufficient or stable.

While not critical, smaller UPS units are recommended for protection of desktop PCs that run key business functions such as security software, credit card processing, financial applications or other systems where downtime due to hardware damage from a power surge could cause financial loss or prevent critical business processes from running.

For more information on UPS devices and related technologies see these resources:

Let Your Phone Take a Cue from a Cat Scanner

Let Your Phone Take a Cue from a Cat Scanner

QRCodeBeringerAnyone remember the CueCat circa 1999 – a hand-held barcode reader that would scan codes in printed materials and would open a URL on your computer, that provided more information on the related item? Digital Convergence had a novel, and possibly prognostic, method for providing a reader with more or updated details about a something in printed materials. More details can be found here:  

This was a neato idea, but was sadly limited by the requirement to be at your computer (tethered by PS/2 or USB connection), while scanning the barcode. Also, there were concerns raised about possible invasion of privacy if the device collected user data.

The CueCat failed, but now we have even better technology that achieves, and exponentially leapfrogs, the intended purpose of that cute little device – Code Scanner apps that run on your cell phone!

You can find the codes nearly everywhere – in magazines and newspapers – taking the reader to nutritional information on a product, or coupons. At the recent Philadelphia Comic Con the schedule of Celebrity QA sessions of Photo Ops could be zapped from the info kiosk to your phone. Read the shipping code on packages you receive, if the sender’s label is illegible or ripped off. Wander in the produce section and scan a fruit or veggie for more info before you buy. Printed codes on T-shirts or other accessories – maybe a link to the wearer’s web site or social media page?

AT&T includes a code scanner app on their phones. Droid users can search on Google Play for “code scanner” and you will find many scan apps – some generic for several types of codes, and others specific to one retailer (Target, Walgreen’s, Weight Watchers) IPhone/Pad users also have similar options through the App Store.

Though not perfected yet – some of the mobile info sites are not well-formatted for reading on a cell phone screen – you can now use your phone like a basic sort of “tri-corder” to collect data from your surrounding environment.

If you want to generate your own code, there are sites and software available to do this:  is one example. (Donate if you use your code for real!)

More info on QR codes can be found here:

Keep Your GAOTD Past its Expiration Date!


Every wish you could reinstall your Giveaway of The Day applications again, after “the day” you downloaded them? Thanks to a GAOTD Setup Keeper, you can.

If you’re not already on the daily email list, go to and sign up for the daily email. The daily giveaway will be one of a huge variety of useful software items that you may not have ever heard about. These are applications from publishers who offer a free installation of their product, but each is only downloadable for a single day.

GAOTD Setup Keeper allows the user to install the program of the day when downloaded, and then a special configuration is saved on your computer so you can install the program again later on.

You can download GAOTD Setup Keeper here: Follow the installation instructions carefully, especially related to the “missing” DLL files that you may need to install.

Once you install GAOTD Setup Keeper, you use its connection with the Giveaway of the Day site, to get the day’s giveaway, and then use it to complete the installation process. The setup configures the special registry entry that allows you to reinstall the application at a later time.

The lesson here — it IS ok, and possible, to keep things past the expiration date!