Many people don’t ...
Beringer Technology Group
Many organizations launch a robust CRM system only to find it fail in one area: User Adoption. You can build the best CRM system possible - but if nobody uses it, all of the customizations, configurations, workflows, data connections, sync between ERP and any other fancy plug-ins all go unused and CRM is deemed a failure.
So where did they go wrong? Why did their implementation fail, and how can you avoid the same outcome?
Simple: they forgot the most important building block of a CRM system. The end users. User adoption is critical to the success of a CRM project (and often one of the first places management cuts project hours).
Here’s how it’s done
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