Microsoft Dynamics CRM 2013 has many new features that make it superior to previous Dynamics CRM versions. New quick create & quick view forms deliver an optimized way of creating and adding new records; the new auto save features and guided process stages are highly desired functionalities that I’m thrilled to see added to the product. These new features provide a nice enhancement to the existing system, but in this article I want to focus on the paradigm shift with Microsoft that has led to the addition of my favorite new feature in Microsoft Dynamics CRM 2013 – the new mobile client (aka Microsoft CRM for Tablets and Smartphones).
Responding to high customer demand for a mobile CRM platform, Microsoft has developed a free Mobile Application that can be downloaded for multiple device environments and will synchronize with Microsoft Dynamics CRM 2013. Now you can take your CRM solution out of the office on your iPad, iPhone, Droid, and Windows devices. The value of having the same CRM on a tablet device means that you no longer have to be sitting at your desktop, or carry a laptop around with you in order to see your CRM data at a glance. Now, from your device of choice you can visualize your sales opportunities as a funnel chart updating in live time, or add a new customer and account record while you are in the field.
This is the game changer that Microsoft Dynamics customers have been waiting for since the debut of smart phones which began an underlying market shift that has taken computing onto the handheld mobile platform. With the rise of the smartphone era we saw a multi device, multi interface environment pervade the business market. Microsoft has acknowledged this market trend and provided its user base with a mobile solution that keeps us tethered to the thing that Microsoft does best… software.
I am pleased to see Microsoft come out of the corner swinging with a one-two punch combination for Microsoft Dynamics CRM 2013. CRM accessibility on your mobile device of choice - phone, tablet or PC, that can be simultaneously hosted in the cloud.