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5 IT Investment Mistakes to Avoid

Investing in new IT solutions can make your team more productive, ensure compliance with industry regulations, and improve the outputs you deliver to your customers. However, if you really want to get the most out of your IT investments, there are some big mistakes you need to avoid.

Why SMBs Need Marketing Automation

For small to mid-size businesses, marketing automation can sound daunting, and expensive. With smaller budgets and limited pools of resources, SMBs think that hard work by their human staff will be enough. In the long run, reaching out to new and existing customers through traditional methods of manually managing email lists is a lot of […]

Marketing List Best Practices

Efficiency, Effectiveness, Accuracy, Return on Investment. We've all heard terms like these in marketing discussions. How should these ideas guide marketing list management? Continue reading, to learn about recommended marketing list best practices.
Clean Out The Trash
A key component of a good marketing list is good data.