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Cloud computing a big part of future competitive marketplace

Cloud computing a big part of future competitive marketplace

The IT industry is always hearing about how businesses can position themselves for today, tomorrow and beyond. Technology plays a key role in how companies accomplish such goals, but not every IT solution is cut from the same cloth. Certain technologies, such as cloud computing, have emerged as the de facto standard for future-looking firms.

A recent Gartner report backed this assertion, indicating a quarter of enterprises will lose their competitive advantage by 2017 for ineffective IT strategies.

Maintaining disparate departments is a surefire way for any company to fall short in terms of productivity and efficiency. Everyone must be on the same page - this is especially the case regarding IT.

What makes the cloud so valuable?
Cloud computing is clearly a critical foundation for the overall competitiveness of companies moving forward, but why? Few technologies are as flexible and affordable as the cloud, which allows even small businesses to adopt new services without spending their entire IT budgets. This is because of a subscription-based pricing model, allowing firms to avoid those pesky long-term vendor contracts.

Productivity is another defining characteristic of the cloud. Today's employees are no longer performing work-related tasks solely at their desks. Personnel are using their own smartphones and tablets to access documents and collaborate with coworkers anywhere at any time. The modern office knows no bounds thanks to the evolution of the cloud.

It is not surprising that the cloud is transforming the IT industry in so many ways. What may be surprising, however, is if businesses continue to avoid adopting the technology in the near future, is the impact it will have on their competitiveness in the marketplace.

Deciding if the cloud is for you

SMBs on the fence about whether cloud computing is truly for them should contact a leading IT services provider such as Beringer Associates for assistance. At Beringer, we will work directly with your company to analyze your unique operational needs, end-user preferences and industry demands to create a personalized roadmap to ensure long-term success for your IT infrastructure.

Our team of IT professionals will recommend whether your business should migrate to the cloud, maintain an on-site system or opt for a combination of both. Once any product is launched, we deliver 24/7 support to perform continued maintenance of the environment, implement any updates and quickly address disruptions that may harm operational efficiency.



Rob is the CTO of Beringer Technology Group, and focuses his efforts on software development, cloud engineering, team mentoring and strategic technical direction. Rob has worked with Beringer since 2005, and has influenced every department from Development, Security, Implementation, Support and Sales. Rob graduated with his MBA from Rowan University in 2012, earned his Bachelors of Computer Science in 1997, and is current with several Microsoft technical certifications. Rob is very active, and loves to mountain bike, weight train, cook and hike with his dog pack.