Welcome to the age of the customer

The only way to compete effectively in the age of the customer is to become truly customer obsessed. There’s no longer any barrier to potential entrants or substitutes in a digital world, competition for distributors can come from anywhere. Customers have real-time information about pricing, product features and competitors. it may seem like they hold all the advantages. The only sustainable source of competitive advantage for distributors is to concentrate on knowledge of and engagement with customers. This is the age of continuous disruption. Your relationship with customers is the only thing that enables you to survive that disruption and distributors need to arm themselves with the tools that will allow them to take advantage of these changes.

This is where a tool like Microsoft Dynamics CRM and CRM for Distribution can give you not only the information you need to succeed but a competitive advantage as well. These two solutions provide you with a real time central database of information that lets you know who is buying from you, who is not buying from you, what competitor they are buying from as well what your customer buying history and profit margins are. This allows distributors to focus their sales and marketing efforts on increasing sales to current customers at higher margins, winning business back from the competition, as well as develop targeted sales and service strategies to win new customers.

With built in functionality like social listening you now have a way to monitor what your customers are saying and thinking about your company across a spectrum of platforms such a Facebook and twitter. Social listening also enables you to monitor your competition and quickly react to purchasing signals to generate quality leads and sales. As consumers use social media to amplify their voices, distributors need a proven tool to respond effectively coupled with the ability to generate targeted email and drip marketing campaigns from within MS Dynamics CRM based on this information. Included with these solutions is a Mobile CRM license so your sales team will always have the latest customer information whether in the office or meeting at a customer site and you have all the tools you need to thrive and grow in this customer driven environment.

So if you want to succeed and excel in the age of the customer, Microsoft Dynamics CRM and CRM for Distribution will provide you with the tools you need to succeed.

Beringer Associates is a leading Microsoft Certified Partner specializing in Microsoft Dynamics CRM and CRM for Distribution. We also provide expert managed IT services, cloud based computing and unified communication systems.