In the upcoming release of Microsoft Dynamics CRM 2016 (scheduled for Q4), there are several updates across the product components in the Marketing features area of MS CRM. There will be updates to both SMS Marketing and Email Marketing features.
With the 2016 upgrade, Marketing specialists will have the ability to leverage the power of SMS communications in new ways:
Inbound SMS campaigns and with keywords and opt-ins (inbound and outbound supported in select markets).
Database of opt-in and opt-out responses.