All modern browsers offer a private browsing mode. The private browsing mode that is used in Chrome is called Incognito Mode. Incognito Mode is designed to keep information about sites you visit from being saved to your computer. Browsing in an incognito window offers several advantages, especially when using a public or shared computer.
Any cookies created during an incognito browsing session are automatically deleted when the window is closed. This makes incognito mode ideal if you're concerned about the security of your personal or business accounts. Incognito mode is especially valuable when using shared or public computers. Even if you forget to sign out of a service after you're done using it, the sign-in cookie will be deleted when you close the incognito window. This prevents anyone from unintentionally or maliciously accessing your account.
Sites you visit in an incognito or private window aren't saved in the browsers history. No matter how often you visit a specific website in a private/incognito mode, it will never appear in your list of most visited websites on the new tab page, nor will its address automatically complete when you begin typing it into the address bar.
While browsing the web in private/incognito mode increases your privacy and security, it doesn't completely prevent you from being tracked. All it does is prevent your personal credentials from being saved on websites you have visited. If you log into a Google account in an incognito window and then perform a search, for example, a record of that search will be saved in your account unless you have paused your Google Web history tracking. Similarly, websites that track information about you while you browse will sometimes still be able to do so, depending on the method they use.
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