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Microsoft Dynamics CRM 2016 Marketing Features Updates

In the upcoming release of Microsoft Dynamics CRM 2016 (scheduled for Q4), there are several updates across the product components in the Marketing features area of MS CRM. There will be updates to both SMS Marketing and Email Marketing features.

SMS Marketing

With the 2016 upgrade, Marketing specialists will have the ability to leverage the power of SMS communications in new ways:

  • Inbound SMS campaigns and with keywords and opt-ins (inbound and outbound supported in select markets).
  • Database of opt-in and opt-out responses.
  • Send promotional SMS messages to your opted-in contacts.
  • Track the performance of SMS campaigns.

Demo screen shot of these new features:

Email Marketing

  • Increased features and capability in the email editor for marketing, such as using the media library directly from the HTML code.
  • Increased back-end service processing for high email volumes, delivery service improvements, improved logging and auditing features and adding fault tolerance.

Demo screen shot of these new features:

The full Microsoft Dynamics CRM 2016 Release Preview Guide can be found here.

Beringer Associates is always here to provide expert knowledge in topics like these. Please contact us with any questions you may have.

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