Microsoft has been at the forefront of the cloud computing advancement in recent years, promoting its extensive suite of services to help companies leverage the functionality of on-site systems without the expenses of managing them on their own. The vendor has also been a big proponent of integrating the cloud with its popular products such as Microsoft Dynamics CRM, a customer relationship management suite that allows businesses to access timely and relevant data to improve client relationships and sales.
MicrosoftDynamicsWorld.com recently reported Microsoft is making the cloud a larger part of its CRM solution. Microsoft Dynamics CRM revenue has experienced double-digit growth in 40 consecutive quarters.
With growth like this in tow, it is no wonder Microsoft is integrating cloud computing into its CRM suite. Adopters of Microsoft Dynamics CRM can now be confident in their use of the cloud to promote employee collaboration and, more importantly, customer service that is available at all times. The beauty of the cloud in general is companies no longer have to manage every aspect of their IT environments, since such management tasks are handled by the vendor. This frees up enormous internal resources to allow businesses to focus on their brands and serving clients at every turn, rather than completing tedious system upgrades and migrations.
How CRM thrives in the cloud
Businesses today must provide the best customer service possible if they are to retain clients for years to come. Firms relying on old practices to keep track of sales information, including long Excel spreadsheets or notepads, are doing themselves a disservice, since the integration of cloud computing and CRM holds so much potential.
The cloud is accessible through the Internet, allowing employees, whether they are located in the office or in the field meeting with clients, to view the most up-to-date sales information. This data is critical for helping customers achieve their year-over-year targets. Microsoft Dynamics CRM makes it possible for representatives to also view how a competitor is handling an account and use this capability to their advantage if their businesses can offer more competitive pricing.
In the end, cloud-based CRM breaks down the traditional office barriers by empowering the workforce like never before. Whether sales reps are using laptops, tablets or even smartphones, these personnel can thrive at all times, communicating with coworkers and customers around the clock.
Cloud CRM driving competitive advantage
Companies expected to compete in their fields cannot sit idle while other businesses embrace the latest tools the IT industry has to offer. Cloud computing and CRM make for a great pairing. A Gartner report suggested CRM will be at the forefront of the digital revolution, stating the global CRM market will total $24 billion in 2014, with the cloud representing 49 percent of this figure.
The research firm also said cloud-based CRM will account for more than 40 percent of all CRM implementations in 2014, reaching 50 percent by the end of 2015.
The use of CRM in general is not relegated to just an industry or two but a broad range of markets, according to Ed Thompson, vice president and analyst at Gartner, proving that CRM is a widespread tool important to all types of businesses.
Thinking about a CRM, cloud implementation?
Microsoft will continue to push the cloud in innovative ways in the future, improving the capabilities of Microsoft Dynamics CRM and popular tools such as Office 365. If your company is interested in a successful CRM implementation - one that works well with mobile devices and cloud environments - Beringer Associates can support all of your needs.
We are a Certified Microsoft Partner and understand how important CRM solutions are to our clients. We will analyze your organization's unique needs to develop a product roadmap that will not only support your operations today but tomorrow as well. If there is an issue before, during or after launch, our team of experts are available 24/7 to fix the problem before it causes any disruptions.