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Microsoft Dynamics 365 Sales Enterprise and Sales Professional

Sales Enterprise or Sales Professional?

Microsoft Dynamics 365 is a flexible and extensible platform used by companies large and small all across the globe. Organizations use the platform to drive productivity and manage customers, vendors, and assets. (For more insight into Dynamics, check out this post.) If you are looking at Dynamics 365 CRM today, one of the questions you’ll want to answer is what type of user license to deploy. For a sales team, there are two primary license levels available; Microsoft Dynamics 365 Sales Enterprise and Sales Professional. There is a third popular license, Sales Premium, which is Sales Enterprise with the addition of customizable intelligence tools. In this post however, we’ll outline the differences between the Enterprise and Professional tiers only.

Before we dive into some of the differences, we should note that the license tiers can be mix and match at the tenant level, but not at the app module level. So as an organization you can deploy both licenses, but this would require at least two sales apps.

Another note is everything available for Sales Professional is available for Sales Enterprise. The difference between the two are the additional Enterprise features, not a difference in kind. Sales Professional comes in at $65 per user, while Sales Enterprise is priced at $95 per user.

What’s included in both Sales Professional and Sales Enterprise?

Both tiers include reporting, dashboards, and export capabilities to PowerBI (if PowerBI is licensed). They offer Microsoft integration to the standard Office suite as well (Outlook/Exchange, Excel, Teams, OneNote, and OneDrive/SharePoint). The most common base sales functionality is unlocked for your sales reps:

  • Lead/Opportunity Management
  • Marketing Lists/Quick Campaigns
  • Products, price lists, and product bundles
  • Quotes, orders, and Invoices
  • CPQ
  • Live Org Charts

Finally, both licenses will give employees access to company Power Portals with an add-on Power Apps license.

What’s exclusive to Sales Enterprise?

Sales Enterprise layers in several higher level features many organization will find beneficial or even crucial. This tier integrates with Dynamics Knowledge Management to allow quicker access to information for you sales team, access to any custom Microsoft Power Apps within the environment, and workflow automation through Microsoft Power Automate.

It also includes additional sales functionality for your sales reps:

  • Forecasting
  • Product, relationships, and hierarchies
  • Sales Cases
  • Business card scanner
  • Email engagement and auto-capture
  • Sales playbooks
  • Competitors, Sales Goals, and Territory Management
  • Partner Relationship Management


As you can see, for basic customer relationship management functions, Sales Professional is a real contender for all, or part, of your sales team. And at the lower price point of $65, it is very cost competitive relative to other CRM alternatives. But if you’re looking for your CRM to drive rep behavior in a new direction, have a complex organization, or want to take advantage of custom apps and workflows, there is tremendous value in Sales Enterprise.

Before making any decision, seeking out an experienced partner that can evaluate your business needs and uncover improvement opportunities is a great first step. A solid partner can ensure you are licensed appropriately for Microsoft Dynamics 365 Sales Enterprise and Sales Professional, and complete a successful implementation.

Contact Beringer Today!

Beringer Technology Group, a leading Microsoft Gold Certified Partner specializing in Microsoft Dynamics 365 and CRM for Distribution, also provides expert Managed IT ServicesBackup and Disaster RecoveryCloud Based Computing and Unified Communication Solutions.