What is Azure B2C and why should organizations use it?

Azure B2C: Why should organizations use it?

Azure B2C, short for “Azure Active Directory B2C,” or “Azure Business-to-Customer,” is a cloud-based identity and access management service provided by Microsoft as part of the Azure cloud platform. It is designed to help organizations manage and secure customer identities and access to their applications and services.

Why is Azure B2C it important?

Azure B2C is important for several reasons, particularly in today’s digital landscape where identity and access management play a critical role in various business scenarios.

Customer Identity Management

Azure B2C allows organizations to effectively manage and secure customer identities. It provides a centralized system for creating, managing, and authenticating customer identities, which is crucial for businesses that interact with external users, such as customers, partners, or suppliers.

Enhanced Security

Identity and access management is a fundamental aspect of cybersecurity. Azure B2C offers robust security features, including multi-factor authentication (MFA), to help protect customer accounts and sensitive data from unauthorized access and breaches.


Azure B2C is designed to scale with the growth of an organization’s customer base. It can handle a large number of customer identities and authentication requests, making it suitable for businesses with expanding user populations.

Analytics and Insights

Azure B2C offers analytics and reporting tools that allow organizations to gain insights into user behavior, track user interactions, and identify potential issues or areas for improvement in the authentication and registration processes.

Global Reach

Azure B2C is available in multiple regions, which is essential for businesses that operate on a global scale, ensuring low-latency access and compliance with data residency requirements.


Azure B2C is a cloud-based service, which means organizations can benefit from cost-effective pricing models, pay-as-you-go options, and reduced infrastructure management overhead.

In addition, Azure B2C offers Single Sign-On (SSO) functionality, it enables organizations to customize the user experience to meet their specific needs, it supports integration with various identity providers, including social media accounts and it helps organizations meet compliance and regulatory requirements.

Using Azure B2C with Microsoft Power Pages

One example where your organization should be using Azure B2C is with Microsoft Power Pages. While the original model of Power Pages was structured to allow user sign up with “local authentication”, “external authentication” using Azure B2C is now the recommended method for managing users in Power Pages. Local authentication in Power Pages was a simple and convenient way to allow users to create accounts and log in to your site, but the security mechanisms are becoming outdated and it’s very limited in terms of functionality. Azure B2C has enhanced security, it takes care of those limitations and allows organizations to streamline their customer logins across all applications.

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At Beringer Technology Group, we’re taking on our customers’ challenges with solutions available in Microsoft Azure. Some of our recent blogs on Microsoft Azure features show off just a few of the ways this technology can elevate your business. Need some guidance on navigating all the features that Microsoft Azure has to offer? Our Azure Support and Consulting Services page has more information. Get in touch today!

Beringer Technology Group, a leading Microsoft Gold Certified Partner specializing in Microsoft Dynamics 365 and CRM for Distribution also provides expert Managed IT ServicesBackup and Disaster RecoveryCloud Based Computing, Email Security Implementation and TrainingUnified Communication Solutions, and Cybersecurity Risk Assessment.